You can have a novel idea, but all of the pieces have to come together. The pieces are so well done that you’re focused on the overall effect versus a white space you could drive a truck through. Not like a formal dinner party, more like everything just fits together seamlessly. Even if you’re new to design, you likely know what works and what doesn’t-even if you don’t know the technical term for it. As you explore their portfolio, check to see if the design feels right to you. The portfolio should show that the design partner has a strong grasp of design principles. The right design partner should demonstrate that its team has mastered design fundamentals, from balance and hierarchy to proximity and alignment. Even designers can use spell-check and other quality controls. Small misalignments or inconsistencies can be warning signs of a bigger problem. Look for a unifying thread across different projects that demonstrates their ability to maintain consistent branding and memorable creative. Their portfolio should demonstrate unique, innovative design that engages audiences. The right design partner doesn't just copy trends that work. Look for a unifying thread across different projects that demonstrates their ability to maintain consistent style and impact. Let’s say the design partner’s portfolio includes a campaign with a mix of assets like social graphics, digital ads and physical packaging. No two projects are alike, but every design portfolio should showcase a consistent approach and level of mastery. Shows Versatility □ Download this checklist to help with your portfolio reviews. Embodies How People and Design Interact 4. What factors should you consider when reviewing a design portfolio? Here are six qualities you should look for when evaluating graphic design portfolios.
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